Theoretically, building houses with computer-milled blocks of 100% renewable abundant wood (left) is, in volume, the lowest cost way to build a traditional looking house. This is not even accounting for the superior longevity, strength, and energy savings. But this volume will never happen without forward thinking investors, and capital. The profit margin is there to sell, at least initially, on price-point alone to get a foot in the market, and establish precedent and awareness.
Builders are hungry now, and looking for something to distinguish themselves from the rest. Enertia® can move from a ‘niche’ market to the prevalent way of building, supplanting 2x4’s with a modern environmentally-sound product.